Hasbro was considering a return of G.I.Joe in the early
1980s, the two main forces at Hasbro behind creating the
3 3/4" line were Bob Prupis and Kirk Bozigian. The figures
themselves were designed by Hasbro's artists and creators.
Lastly, Larry Hama was the writer of the Marvel Comics G.I.Joe
comic book for its entire 12 year run, wrote many of the
filecards that accompanied the figures, and had a huge influence
on the success of G.I.Joe.
At its peak, the G.I.Joe logo could be found on everything
- school supplies, several video games, an electric train
set, a card game, many lunch boxes, board games, puzzles,
several sets of trading cards, several lines of comic books
by two different companies, posters, party supplies, two
separate cartoons done by two different companies, and a
When the 3 3/4" G.I.Joe toy line was cancelled in 1994,
it was generally assumed that it was due to waning interest
and poor sales. The official reason given by Hasbro was
due to loss of market share to other "tougher" toys like
X-Men and Power Rangers.